The Future of Customer Experience: AI, Automation & Smarter Decision Making

The Future of Customer Experience: AI, Automation & Smarter Decision Making brings together business professionals to explore how emerging technologies are changing the way companies understand, serve and communicate with their customers. Hosted by AusCham Vietnam, the afternoon focuses on the practical business applications of artificial intelligence and automation, and how organizations can use technology and data to make smarter decisions while improving the customer experience. What to expect: - Discussion around the growing role of AI in customer experience. - Practical perspectives on automation and smarter business decision-making. - Insights relevant to business leaders and professionals navigating digital transformation. - Opportunities to meet and exchange ideas with members of AusCham and Ho Chi Minh City's wider business community. 📅 Date: Thursday, 1 October 2026 🕞 Time: 3:30 PM – 5:30 PM 📍 Venue: ZumWhere Nguyễn Trãi, Ho Chi Minh City The session takes place immediately before AusCham's October Sundowners in HCMC, making it a convenient opportunity to combine an afternoon business discussion with further networking afterwards.