AI-Era Brand Discovery: From Visibility to Conversion

AI-Era Brand Discovery: From Visibility to Conversion examines how the shift from traditional search to AI answer engines is changing brand discovery in Vietnam, particularly for international companies whose existing reputation may not be reflected in Vietnamese-language sources. The practitioner-focused session brings together three specialists covering visibility, data and operations. 1. Visibility — Huy Nguyen, CEO, OKR Business The session explores why AI systems cite some brands and not others, including brand entity resolution in Vietnamese contexts, valid sampling methods for measuring AI visibility, and how source consensus across languages shapes what models assert about a brand. A live comparison will examine the same brand queried in French or English versus Vietnamese. 2. Data — Isa Nguyen, Head of Marketing, Cognisian This section looks at the attribution challenges created by AI-referred traffic, practical workarounds, differences between enterprise and SME data capabilities, and how to frame the business case for AI visibility and measurement in a way that can secure internal budget approval. 3. Operations, compliance and data security — Mai Nguyen, Head of R&D, The Circle Technology Topics include automation architecture for lean teams, where human approval should remain in place, Vietnam's Personal Data Protection Law, and relevant EU AI transparency requirements for companies using AI in marketing or customer-facing operations. Who should attend: • Marketing, digital, communications and growth practitioners at French–Vietnamese member companies • Country managers and commercial leads at European subsidiaries operating in Vietnam • Professionals responsible for AI governance, data protection or vendor selection Participants will leave with a repeatable method for measuring brand visibility in AI answers, a compliance checklist mapped to Vietnamese and EU timelines, and a risk-tiered framework for deciding which automations can run unsupervised and which require human oversight. An optional free 60-minute Business Diagnostic is also available, producing a one-page internal assessment of where a business stands and what it should address first. 📅 Thursday, October 1, 2026 🕘 9:00 AM – 11:00 AM 📍 Nguyễn Văn Hưởng, Ho Chi Minh City